Guides for tradies and local businesses.
Short, practical pieces for business owners, written by Julian Clark, Marketing Specialist at Visible Edge.
Strategy and brand3 min read
Your ad, your website and your Google profile should say the same thing
People notice when the pieces do not agree.
Published · Updated
Read
Running your business3 min read
Do you need an ABN? A plain answer for sole traders and tradies
Not compulsory for everyone, but going without one can cost you.
Published · Updated
Read
Running your business4 min read
How to quote a job: what to include and how to price it
A clear quote wins the job and protects you once it starts.
Published · Updated
Read
Running your business3 min read
How to reactivate a cancelled ABN
Check the status first. If it was cancelled, you apply again.
Published · Updated
Read
Search and local3 min read
Google review request texts you can copy and send
Short, personal and within Google's rules.
Published · Updated
Read
Search and local4 min read
How to get more Google reviews, and stay within the rules
Ask everyone, reward no one.
Published · Updated
Read
Website and ads3 min read
Google Ads or SEO: which should you start with?
They do different jobs. The question is which job you need done first.
Published · Updated
Read
Strategy and brand3 min read
How to choose a marketing agency: eight questions to ask
The answers matter less than how clearly they are given.
Published · Updated
Read
Search and local3 min read
Visibility is more than ranking
Where you appear is only half the story.
Published · Updated
Read
Strategy and brand3 min read
What a brand is, for a small business
It is not just a logo.
Published · Updated
Read
Website and ads3 min read
What makes a good small business website? Four things visitors check
People decide quickly. Here is how to use the moment.
Published · Updated
Read
Search and local3 min read
How to show up on Google Maps, even without a shopfront
For many businesses, the map is the homepage.
Published · Updated
Read
Search and local3 min read
How to show up in Google's AI answers: five practical steps
More people are asking chatbots who to hire.
Published · Updated
ReadPrefer a feed reader? Subscribe by RSS
Want to talk it through?
Tell us about your business. We will reply within one business day.