Projects like theirs
Finished work by type, with photos that show the detail and a few lines on the brief and how it went.
A presence as solid as your work.
Big projects mean long decisions. We help builders and renovators show their best work and attract enquiries that are worth following up.
The problem
A building project is one of the biggest purchases a household makes, and the decision stretches over months. Clients browse projects, ask friends, check licences and reviews, and meet two or three builders before they commit. Along the way they are judging something harder than price: whether they will enjoy working with you for the next year. A website made of a few small photos tells them very little about that.
How people search for a builder.
Builders are searched for by project type and place, and increasingly by name after a referral. These are the kinds of searches building customers typically make.
What good looks like. A portfolio organised by project type, each with a short account of the brief, the challenges and the result. A clear explanation of how a project runs. An enquiry form that asks the right questions.
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home extensions [suburb]
A project-type search with a place attached. An extensions page that shows local examples answers it better than a general builder page.
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kitchen renovation builder
Narrower and more commercial. People often have a budget in mind and a style they like, so examples and process matter.
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knockdown rebuild
A big decision with long research. People look for builders who explain the stages, the council side and what the owner needs to decide.
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granny flat builders
A distinct product with its own searches and, in many states, its own approval pathway. Worth a separate page if you build them.
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[your business name] reviews
Branded searches. When someone has your name from a referral, they look you up. What they find decides whether the referral becomes an enquiry.
What makes a client trust you with their home.
What people check before they trust a builder with their home.
Licence and insurance cover
Licence details and the home warranty or insurance arrangements that apply. These differ by state and size of job, so state them accurately.
How a project runs
The stages from first meeting to handover, how variations and delays are handled, and who they will deal with day to day.
How you communicate
A prompt, specific reply to the first enquiry says a lot about the next twelve months.
How we help builders and renovators
For builders and renovators, the portfolio and the way you explain the process carry most of the weight. Local search and social ads bring the right people to it.
Why good builders get the wrong enquiries
- A portfolio with a handful of photos and no explanation of the work
- Enquiries that are too small, too large or too far away
- No account of how a project runs, so clients imagine the worst
- Relying on referrals, then losing them when the referral searches your name and finds little
What we would build first
- Rebuild the portfolio around project types, with a short story for each
- Write a plain page on how a project runs, from quote to handover
- Add an enquiry form that asks about location, scope and timing, so you can qualify early
- Make searches for your name work: a strong profile, reviews and project photos
Questions, answered.
The things people ask us about builders and renovators.
By saying more about the work you want. Project types, a plain account of how you work and an enquiry form that asks about scope and timing all help the wrong enquiries to select themselves out. We cannot control exactly who contacts you.
It can be, mostly as a record of work in progress. Site photos and finished projects suit Instagram and Facebook, and ads can reach homeowners before they start searching. We will tell you honestly whether it is worth it at the scale of jobs you take.
Yes, with the owner's permission. Work in progress shows how you run a site, which many clients care about more than the finished photo. Privacy matters, so we agree what to show, and where, before anything goes live.
Building licence and home warranty rules vary by state, and some require licence numbers in advertising. We show the details you provide in the way your regulator expects, and you remain responsible for checking that they are correct.
From the blog
Worth reading.
Ready for enquiries worth answering?
Tell us about your business. We will reply within one business day.