Your kind of matter
A page for each area of law you practise, written in plain language.
Be clear when people need answers.
People often look for a lawyer in a stressful moment. We help firms be clear, credible and easy to contact.
The problem
A person choosing a lawyer is usually dealing with something stressful and unfamiliar: a separation, a dispute, a property settlement, a charge, a will. They search by the problem, not by the firm, and they are quickly trying to work out three things. Do you handle my kind of matter? How does this start? How is it charged? A firm whose homepage lists practice areas in one line and hides the phone number answers none of them.
How people search for a lawyer.
Legal searches are led by the problem. These are the kinds of searches legal clients typically make.
What good looks like. A firm that has a plain page for each area of law it wants, introduces its lawyers, explains how fees and a first meeting work, and makes the phone number and enquiry form hard to miss.
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family lawyer [suburb]
A problem-led search from someone under strain. Plain language and a calm tone matter more than a long list of credentials.
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conveyancer near me
A process search that often compares a few firms. Explain what is included and how the process runs, and be clear about timing.
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wills and estates lawyer
Planned and sensitive. People want to understand the steps before they book, and reassurance about confidentiality.
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employment lawyer
Often urgent because of a deadline. Make time limits and the first step clear on the page, without giving legal advice.
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free first consultation lawyer
A common question about cost and commitment. Only advertise a free consultation if it is true, and say what it covers.
What helps someone make the call.
What people check before they contact a law firm.
The lawyer, not just the firm
Who they would deal with, their experience and how they work with clients.
How it starts and how it is charged
The first call, what the firm needs from them, and how fees and costs disclosure work, in outline.
Confidentiality
Reassurance about privacy, and a form that does not ask for sensitive detail too early.
How we help lawyers
For law firms, plain practice-area pages and a calm first step carry the page. Search brings people looking for exactly what you handle.
Why law firm sites lose enquiries
- Practice areas in a single line, with no page for any of them
- Legal jargon where plain language would do
- Fee information left entirely for the phone call
- An enquiry form that asks for sensitive detail before trust is established
What we would draft first
- Write a plain-English page for each area of law you want more of
- Introduce each lawyer with a photo and a short account of what they do
- Explain how a first conversation works and how fees are set out, in general terms
- Check wording against the conduct rules that apply to your advertising
Questions, answered.
The things people ask us about lawyers.
We write plain-English pages and you review every one before it goes live. We do not give legal advice, and we ask you to confirm anything that states the law.
In Australia, solicitors' conduct rules generally require advertising not to be false, misleading or deceptive, and restrict terms such as "accredited specialist" to people who hold the accreditation. Rules differ by state and for barristers, so we ask you to check wording against those that apply to you.
Yes. Choosing the matters you want more of, and building pages around them, is often the biggest improvement. It also helps the wrong enquiries not to arrive.
In general terms, yes. How fees are worked out and what is disclosed up front helps people feel safe contacting you. Specific amounts are your decision, and costs disclosure rules apply, so we write only what you approve.
More in professions
Ready to be the firm people call?
Tell us about your business. We will reply within one business day.