Brands and systems you really work with
Which makes and types you install and repair, in plain terms. Claim authorised-dealer status only where it is true.
Be the name they find when it gets hot.
Air conditioning demand arrives in bursts. We help installers and servicing businesses be found when people are searching, and chosen when they compare.
The problem
Air conditioning has a calendar. Enquiries build as the weather warms, spike in the first heatwave and fall away after summer, so a business that waits for the rush to start marketing is already behind. The work also splits three ways: installing new systems, repairing broken ones and servicing existing ones. Each has a different customer, a different level of urgency and a different search.
How people search for air conditioning.
Installs, repairs and servicing are searched for in quite different ways. These are the kinds of searches air conditioning customers typically make.
What good looks like. Visibility that is built before the first hot week: pages for installs, repairs and servicing, a current profile with service areas, and a plain account of what happens on installation day.
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split system installation [suburb]
A planned purchase, researched over days. People compare brands, sizes and installers, so a page on what you fit and how an install day runs does real work.
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air conditioner not cooling
A breakdown in hot weather. These people want a fast response, not a brochure. Show repair availability, the brands you work on and a number to call.
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ducted air conditioning
A larger, whole-of-home decision, often during a build or renovation. Homeowners and builders both search, and both read before they ring.
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air conditioning service
Maintenance is a quieter, steadier market that suits reminders and repeat customers more than ads.
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what size air conditioner do I need
A question that comes before the purchase. A genuinely useful sizing guide earns attention from people who are about to buy.
What wins the job when everyone is ringing.
What people check before they choose an installer.
Licences, handled correctly
Refrigerant handling and electrical licences where they apply. Requirements differ by state and by work, so check yours.
Speed in a heatwave
How soon you can attend, and how you cope with the first hot week when everyone calls at once.
Install day, explained
What the visit involves, how long it takes and how you leave the property.
How we help air conditioning
For air conditioning, timing matters as much as targeting. Local search and service pages do the steady work, and ads follow the weather.
How we help
How installers miss the season
- A profile and pages that are not ready until the first heatwave has passed
- Installs, repairs and servicing sharing a single page
- No answer to the question people ask first: what size and type do I need
- Ads that run all year at one level instead of following the season
What to get ready before summer
- Build the three service pages and a short sizing guide before spring
- Prepare the profile, service areas and hours for the busy weeks
- Plan ad budgets around the season, rising ahead of the first heat and easing after it
- Capture servicing customers on a reminder list so repeat work does not depend on ads
Questions, answered.
The things people ask us about air conditioning.
Earlier than feels necessary. Search visibility takes time to build, so page and profile work is best finished before warm weather, with ads scaled up in the weeks before demand rises. In south-east Queensland that means preparing well ahead of the warm months.
Yes. Installs are planned and researched, so they suit detailed pages and comparison content. Repairs are urgent, so they suit fast contact and ads aimed at breakdown searches. Servicing suits reminders and repeat contact.
Handling refrigerants and doing electrical work are both licensed in Australia, and the specifics depend on the work and the state. We show the details you provide, in the form your regulator expects, and you remain responsible for checking that they are correct.
Not by outspending them, so we compete on what they cannot do: specific suburbs, real photos of local installs, named technicians and quick, personal replies.
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