Whether you work with people like them
A clear statement of the clients you serve best: sole traders, tradies, medical practices, family businesses.
Look like the accountant they want.
Most accounting firms look alike online. We help yours stand out by being clear about who you help and how.
The problem
Accounting firms are among the hardest businesses to tell apart. Most list tax returns, bookkeeping, BAS and advice in nearly the same words, and a potential client has no way to judge the quality of the work before they hire. What they can judge is whether the firm understands people like them. A sole trader looks for someone who already works with sole traders. A medical practice wants an accountant who knows medical practices. Firms that say who they serve are chosen. Firms that serve everyone are compared on price.
How people search for an accountant.
Accounting searches run from the generic to the highly specific. These are the kinds of searches accounting clients typically make.
What good looks like. A firm that says clearly who it works best with, shows its people and registrations, explains how a first meeting and onboarding work, and has a page for each type of client it wants.
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accountant for small business [suburb]
The central search. A page that says which small businesses you serve, and what you do for them, beats a generic services list.
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tax return accountant
Seasonal and busy. People compare speed, convenience and whether the agent is registered. Be clear about what you offer and when.
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bookkeeper or BAS agent
Often a separate buyer, or the same buyer at a different stage. Explain what you do in-house and which software you use.
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accountant for tradies
Industry-specific searches. If you have a niche, this is where it pays: a page that speaks the language of that trade and its tax questions.
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changing accountants
People who already have one and are unhappy. They want to know how a change works and that it will not be a burden.
What makes a client feel understood.
What people check before they hire an accountant.
Registration and standing
Tax agent registration and professional memberships where they apply, stated accurately.
Plain English
Explanations a non-accountant can follow, without a wall of acronyms.
A low-pressure first step
A short call or meeting, and what happens after it.
How we help accountants
For accountants, positioning does the heaviest lifting. A site that says who you serve and shows who you are lets search bring in people who fit.
Why accounting firms get compared on price
- A service list that could belong to any firm
- No stated niche, so the only thing to compare is price
- Staff and partners missing from the site
- Heavy reliance on referrals, with a website that does little to confirm them
What we would reconcile first
- Decide who the firm works best with, and say so on the homepage
- Build a page for each client type you want more of
- Introduce the people, with registrations shown accurately
- Explain how a switch from another accountant works
Questions, answered.
The things people ask us about accountants.
Yes. Deciding who you serve best, and saying so, is often the biggest improvement a firm can make. We help you choose and then build it into your brand and website.
Yes. A clear website is what a referred client checks before calling. It also gives advisers and brokers who refer you something easy to point to.
We plan content and campaigns ahead of the busy periods, such as the end of the financial year, so people searching in that rush find a page that is ready for them.
Tax agents are regulated, and registration and professional body rules can apply to how you describe your services and qualifications. We use only the details you give us and ask you to check them, and any claim about results, against the rules that apply to you.
More in professions
Ready for clients who fit?
Tell us about your business. We will reply within one business day.