Strategy and positioning
A clear answer to who you are for, what you do better, and why they should choose you.
A brand that looks and sounds like you at your best.
We define who you are, who you are for, and how that should show up everywhere.
The problem
Many businesses grew into their brand by accident. A logo from the early days, a colour someone liked, a tone that changes with whoever is writing. It works, but it does not say what you want it to say, and it does not make you stand out.
What we do.
6 parts of Brand, planned together with the rest of your presence.
Naming and messaging
The words that explain you in one line, one paragraph and one page.
Visual identity
Logo, colour, typography and graphic language, designed as a system.
Voice and tone
How you sound in a headline, an email and a reply, so every team member can write like you.
Brand guidelines
A short, usable guide so your brand stays consistent as you grow.
Core collateral
The things you use every day: business cards, signage, proposals, email signatures and decks.
How Brand works with the other four
A clear brand makes your website faster to design, your ads easier to write, and your social content easier to recognise. It is where the whole plan starts.
What you get
- A brand you can describe in one sentence
- Brand assets and guidelines, ready to use
- A team and suppliers who can use them without calling us
What we need
- Honest conversation about what you do well and where you struggle
- A few hours of your time early on
- A person who can make decisions
Questions, answered.
The things people ask us about Brand.
Sometimes a refresh is enough. We tell you plainly which you need, and why, before we start.
Yes. We can sharpen what is working and replace what is not.
You own your brand and your business. The logo files, images and other assets we create remain ours unless your agreement says they are transferred to you. If your agreement says something is yours, it is yours.
Ready to talk about your brand?
Tell us about your business. We will reply within one business day.