Many agencies claim to do it all—web design, social media, branding, and SEO. While that might sound appealing, it often means SEO takes a backseat. When you work with a jack-of-all-trades agency, you risk getting generic strategies that fail to move the dial quickly.
SEO is too complex and ever-changing to be an afterthought. Working with a dedicated SEO expert ensures your business gets the best strategy and the best results.
Why Some All-in-One Agencies Fall Short on SEO
Lack of SEO Expertise
Many web designers claim to offer SEO but barely scratch the surface. Installing a plugin and optimising a few fields won’t improve rankings. Real SEO requires deep knowledge of ranking criteria, a network of contacts to build backlinks and technical skills that are completely distinct from website design.
Generic SEO Strategies
Many full-service agencies use a one-size-fits-all SEO approach. They choose keywords without assessing local search volume or better alternatives for lead generation. Then, they optimise meta descriptions, titles, and blog posts based on those keywords. But without a real strategy, this won’t be enough to outrank competitors or drive substantial new business.
Slow Adaptation to Algorithm Changes
Google updates its algorithm frequently, and keeping up requires ongoing learning and testing. Generalist agencies rarely have the time or expertise to track changes in real time, so they often fail to adapt quickly. An outdated SEO strategy is a wasted investment.
No or Ineffective Backlink Acquisition
Backlinks are a crucial part of SEO, but many all-in-one agencies either ignore them or rely on low-quality, easy-to-get links, like business directory listings. While directories have their place, they don’t carry the same weight as strategic backlinks from reputable industry sites.
Why a Dedicated SEO Expert Outperforms Generalist Agencies
Here’s a better idea than hiring an all-in-one agency. Work with a professional web designer or developer—someone who specialises in building the website you envision for your business. Then, bring in an SEO freelancer to optimise your site for search rankings.
Ideally, both professionals should collaborate before and during the website build to ensure the chosen plugins, themes, and customisations don’t interfere with SEO. This way, you chose a website design package that suits your needs, and you get a well-developed website that not only looks great but is also built for search visibility and long-term success.